KraveBeauty takes its first bold step into makeup with the Plumptuous Lip Jelly – a nourishing, non-sticky lip jelly that is equal parts skincare and style
Packed with skin-mimicking ingredients, it hydrates your lips while delivering a pop of color for that perfect pout. Made with upcycled plum oil to hydrate, MaxiLip Peptide to firm and smooth, and Triolein to penetrate ingredients deeper, the Plumptuous Lip Jelly will smooth out your lips for a fuller, softer pout.
Available in 4 shades, they feature a silky, feather-light texture that glides smoothly, delivering a non-sticky wave of hydration that feels like a soft, comforting hug. The finish? A glossy, high-shine glow that makes your pout pop – whether you wear it solo or as the perfect topper over your favorite lipstick.
Following the brand’s recent expansion into Sephora South East Asia, KraveBeauty is excited to announce the launch of the new Plumptuous Lip Jelly, a pout pleaser with nourishment and tint in every swipe
Continuing on KraveBeauty’s mission to blend sustainability with efficacious yet gentle formula, the Lip Jelly is developed with upcycled Plum Oil – extracted from French plum kernels, which are a by-product of the food industry. The unique, cooling reusable metal applicator adds a refreshing sensation with every swipe while the refillable design keeps your lips – and the planet – feeling good.
“I wanted a lip product that hydrates, adds color, and is refillable. Lip oils felt sticky, glosses too heavy, so we developed Lip Jelly: a smooth, hydrating gloss with a pop of color, made with upcycled ingredients and refillable packaging.” – Founder, Liah Yoo
The Ingredients That Do The Most
This isn’t just makeup – it’s skincare for your lips:
- Upcycled Plum Oil: Sustainably sourced from French plum kernels (a food industry by-product), this oil delivers deep hydration and nourishment.
- 1% MaxiLip: This peptide is clinically proven to firm, smooth, and plump lips. Claims like “better hydrated, firmer, smoother lips”? Yep, that’s MaxiLip in action.
- Triolein: A clever emollient derived from olive oil by-products that helps MaxiLip work harder while keeping the formula stable and fresh.
Sustainably Fabulous
Plumptuous Lip Jelly doesn’t just look good; it does good. Its refillable packaging cuts plastic waste by 76%, while 55% of the formula’s ingredients are upcycled. Beauty that’s guilt-free? We’re here for it.
Swipe it on for lips that feel as good as they look – and get ready to shine in Acai Dream, Guava Blush, Cherry Cola, or Iced Persimmon. Your lips (and the planet) will thank you!
Out Of Plumptuous Lip Jelly? No Problem!
Refill your Plumptuous Lip Jelly with ease! Each refill is made with 55% upcycled ingredients and eliminates 76% of plastic waste, letting you restock sustainably while keeping your lips nourished and radiant.
The Plumptuous Lip Jelly will retail for RM103 (RM83 for refillables) and will be available for purchase on February 13th at all Sephora outlets in Malaysia and sephora.my.
