Claudia Schiffer, Kate Upton, Adriana Lima, Paris Hilton and Alessandra Ambrosio have all graced the sexy GUESS campaigns with their smoldering good looks. This time, GUESS has appointed Bollywood star and former Miss World, Priyanka Chopra!
Priyanka’s fabulous new ad campaign was shot by musician and talented photographer Bryan Adams. The ads feature Chopra posing in a series of sultry, retro-inspired photos, looking like a throwback of Sophia Loren.
“Being the next GUESS girl was something that I would have never thought of, but when I met Paul, he was like, ‘You’re it. It has to be you.’ I’m like their first brown model,” Chopra told Women’s Wear Daily . “For a global fashion brand, for them to move their campaign into a global space, for me it’s an honour.”
Paul Marciano, founder of GUESS says that Priyanka’s confidence, strength and sensuality reflects the qualities he looks for in a model. “She reminds me of the young Sophia Loren and the top actresses of the 1950s. With the Indian movie industry exploding on a global stage, and GUESS having a brand presence in 87 countries, we could not have found a better global brand ambassador. Choosing Priyanka reinforces our celebration of multi-talented, dynamic and accomplished women.”
It’s remarkable that GUESS, a quintessential American brand, is taking a big step in featuring an Indian face, instead of the classic blonde and blue-eyed girl. GUESS is clearly keeping up with the times in promoting diversity, and we think that shows a true characteristic of a global brand.
GUESS’ new campaign with Priyanka Chopra will appear in leading fashion magazines in December.
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