Pomelo, Southeast Asia’s leading omnichannel fashion brand, celebrates new beginnings of the Year of the Dragon with the launch of its Lunar New Year ‘24 collection. Embracing the beauty of traditional Chinese symbolism, this collection integrates the brand’s signature prints and oriental designs, harmonising traditional Chinese elements with a modern, fashion-forward approach.
The concept behind Pomelo’s Lunar New Year collection centres on the belief that certain objects embody propitious qualities, bringing joy and good fortune to those who possess them. Through custom embroidery and prints exclusively designed by Pomelo, the collection showcases some of such objects deeply rooted in Chinese culture, and are often associated with wealth, health, love, and success.
The 19-piece collection displays vibrant shades of on-trend colours like radiant red and pink across versatile silhouettes of blouse, dress, and bottom styles. Key pieces feature iconic elements such as the graceful bloom of flowers and the auspicious symbolism of oranges, representing new beginnings, luck and prosperity.
Customers purchasing items from the collection will delight in receiving a specially crafted Ang Pao adorned with the brand’s signature prints. To elevate the festive atmosphere, Pomelo Girls can unveil exclusive surprises and offers within their red envelopes, adding an additional layer of excitement to the festive shopping experience.
Pomelo’s Lunar New Year’ 24 collection will be available on the Pomelo app via iOS and Android, online and in-store at 1 Utama Shopping Centre from January 10th, 2024. Prices start at RM 65.90.
