Sweet Qismina has been appointed the new brand ambassador for Nanowhite, the top brightening skincare expert under parent business, Tohtonku, in order to strengthen relationships with young, urban, and ambitious Malaysians.
“We aim to improve our connection to our customers as a company. We feel that by collaborating closely with Sweet Qismina, who represents the spirit of young Malaysians, we would be able to gain a deeper understanding of how they think and act, and hence better satisfy their needs. We want them to feel that we understand their demands and are always enhancing our product to fulfill them. Sweet Qismina, we feel, is the ideal personality to appeal to our Malaysian clients’ hearts and brains.” Mr. Patrick Ee, General Manager of Tohtonku Sdn. Bhd. commented on the appointment of the ambassador.
Sweet Qismina is the ideal face to represent the brand’s objectives and the dreams of young Malaysians like her, as a committed consumer of Nanowhite’s products.
“I am ecstatic to have been chosen as a Nanowhite brand ambassador. I’ve been a consumer of Nanowhite products since I was young, and I enjoy how well they help me deal with my skin problems. Many of my peers, like myself, have similar goals and work just as hard to achieve them. As a result, I’m excited to collaborate with Nanowhite to assist people like me in taking care of themselves while pursuing their goals,” she remarked.
Nanowhite’s latest campaign, ‘Ayu Berseri, Seindah Aidilfitri,’ emphasises the essence of beauty, which is the kindness, compassion and upholding of moral values that define a person’s true beauty, on the inside and out. Nanowhite is inspired by their Muslim consumers who observe and accomplish numerous good actions throughout the holy month of Ramadan and has chosen to launch this new campaign during this time.
“We’re inspired by them, and we want our brand to reflect that positivity. We’ve learned over the previous two years that our clients want a comprehensive approach to beauty. We took major efforts in overhauling our primary range and delivering new packaging and an enhanced recipe back in June 2021 by studying their demands and wishes,” Mr. Patrick Ee commented.
The new Nanowhite double Action range is designed to treat major skin concerns that develop as a result of a fast-paced lifestyle. A hectic lifestyle can dehydrate the skin and cause it to seem dull. This line of products features active compounds including Arbutin and Hyaluronic Acid, which work together to offer customers glowing, moisturised skin.
Consumers may notice a brighter skin tone in just 7 days with consistent use and the Nanoencapsulation technology, which allows the product to penetrate 10 times deeper into the skin. It’s suitable for all skin types, is halal certified, and is dermatologically tested.
Nanowhite will host a pop-up store at MyTOWN Shopping Center until April 24th to kick off the campaign, allowing the public to experience the brand and join in their charity drive in an effort to establish a kinder brand.
There will be fun, interactive activities and promotions for customers at the pop-up booth, so visit MyTOWN TODAY!
