As part the multi-season campaign, BE LOVE, launched last month which features a range of jewellery collection with unique designs crafted with high-quality materials such as sterling silver, 14K gold (solid and plated), and murano glass. The BE LOVE campaign emphasizes Pandora as a complete jewellery brand for anyone looking to add sparkle to their life regardless of an occasion or holiday.
Continuing the narrative of BE LOVE, this season, Pandora introduces pearls and beads into Pandora Timeless. Carrying the soul of the ocean, pearls radiate timeless elegance. With their soft delicate shine and natural glow, pearls have been used in jewellery since ancient Greek times and require no polishing or cutting. They’re beautiful just as nature has made them in their final form.
Pandora’s Creative Directors A Filippo Ficarelli and Francesco Terzo add, “At Pandora, we are bringing treated freshwater cultured pearls into Pandora Timeless, to revisit a classic through a modern lens and bring new movement into the styling. The level of detail in these pieces makes the new designs very strong. Pearls really add styling potential, and we see a lot of opportunities to create combinations of pearls in fresh, cool ways.”
This season, they reimagine this classic material in a new way with fresh, contemporary designs. From bracelets to rings to necklaces that play with proportion and dimension, these unique designs feature differently sized treated freshwater cultured pearls side by side to accentuate their contrast. The combination of a larger and smaller pearl represents the love for whoever completes you in life – whether that’s your partner, mum or someone special.
