Andy Warhol is no stranger to the art and beauty industry. He worked to capture the beauty of women his whole life, producing numerous visual artworks that sold for millions. So when SK-II introduced their new limited edition in collaboration with The Andy Warhol Foundation, we were not surprised… AND super impressed with the packaging!
The bottles feature a bold, iconic technicolor print that is a signature of Andy Warhol T.V. – a broadcast medium that Andy Warhol loved to experiment with in his pop art creations. My oh my! According to GaYoon Jung, Senior Brand Director, Global SK-II, ‘’We (SK-II) are constantly decoding pop culture to connect with the consumers of this generation – especially the millennials and Gen Z. The Andy Warhol X SK-II PITERA Essence Limited Edition collection is our biggest art collaboration yet. With this collection, we are pushing the boundaries of pop culture to connect with our consumers through aspects in life they value, like art and a meaningful purpose. (We were) inspired (by) our shared belief in the potential of beauty that exists in everyone and diversity in beauty.”
However, to Michael Dayton Hermann, Director of Licensing, Marketing, and Sales at The Andy Warhol Foundation, the whole product idea was inspired by a shared beauty philosophy that ‘’All is beautiful’’, a famous line often quoted by Andy himself. He then continued, “Andy Warhol’s non-conformist spirit is brought to life in this distinctive collaboration with SK-II, blurring the lines between art, mass media, and commerce. We are delighted that this project will generously support the philanthropic work of The Andy Warhol Foundation and its ongoing efforts to support artists in all communities, including those that are often marginalized.”
PITERA Essence is SK-II’s signature and most awarded bestseller. With its unchanged formula, PITERA Essence contains over 90% PITERA—SK-II’s exclusive and naturally derived ingredient crafted from a proprietary fermentation process of a unique yeast strain. Dubbed as “Miracle Water” in Asia, PITERA Essence is loved by millions of women around the world for its transformative power to Crystal Clear Skin3.
It is currently available on the SK-II website and LazMall, across all markets. The Andy Warhol X SK-II PITERA Essence Limited Edition collection comes in a gift set with a unique Andy Warhol TV inspired pouch made from ECONYL® regenerated nylon, an infinitely recyclable sustainable yarn made from ocean and landfill nylon waste like abandoned fishing nets.
