Nike has announced that Brazilian model, Iza Goulart, will be the new face of the Nike Beautiful x Powerful collection, as inspired by Joan Benoit Samuelson.
Inspired by the victorious 1984 win of Joan Benoit Samuelson in the very first women’s marathon in the history of the games, the Nike Beautiful x Powerful collection embodies the persona of female athletes and their boundary-breaking achievements.
Samuelson’s Los Angeles performance, coupled with the slogan she lives by: “There is no finish line,” also inspired Nike to continuously evolve its efforts to support and celebrate female athletes across all sports.
Nike’s dedication to these athletes has constantly grown over the years – from the creation of the Nike Women’s runs, an international race series that expanded the movement worldwide that soon evolved into the Nike Women community – more than 4 million global athletes who run and train together, motivated by a shared mindset and commitment to pushing their limits.
The Nike Beautiful X Powerful collection reimagines the four Nike footwear icons and embeds each pair with the aforementioned trademark, “There is no finish line”. It also features a speed-stripe, jacquard-woven material that is inspired by the winning lap of Samuelson’s race.
The Nike Beautiful X Powerful Collection Premium Leather is available in stores at global retailers worldwide. The Nike Beautiful X Powerful Collection Jacquard is available from December 1.
