Carolina Herrera collaborates with internationally renowned photographer Mario Testino to create the brand’s first global advertising campaign covering all product categories from fashion and accessories to fragrances. The campaign imagery represents a single visual vocabulary for the strong codes of the brand, consistent with the creative vision established by founder, Carolina Herrera, over three decades ago.
The duo join hands for a Fall 2015 advertising campaign to capture the essence of the House, covering the full product portfolio, including Carolina Herrera New York, women’s ready-to-wear, CH Carolina Herrera, men’s and women’s lifestyle fashion and accessories, eyewear and CH Carolina Herrera men’s and women’s fragrances.
Recognised for his ability to create impactful images rich in heritage with his signature sophistication and gentle touch, the Peruvian-born photographer is definitely the right partner for this global campaign, solidifying the iconic style known to Carolina Herrera.
The brand campaign will break in the September issues of domestic and international fashion and lifestyle publications. A behind-the-scenes video, including exclusive interviews with the photographer and images, will be revealed through the brand’s social media platforms.