Legendary watchmaking company, Jaeger-LeCoultre, is launching a new communication campaign which uses the power of individuals who have inspired the brand with their unique values. The campaign is embracing their connection with men and women who have lived through their passions. The message “Open a whole new world.” perfectly demonstrates the limitless possibilities and imaginations of Jaeger-LeCoultre’s muses. Their newest line of watches feature the mysterious contours of a hidden world.
An open mind and artistic heart is what comes from the very core of the brand, and wants a passion for their unique and intricate watch designs to reflect one’s passion from within. Three lovely brand ambassadors have been introduced in the campaign, two men and one woman who seem to encompass Jaeger-LeCoultre’s message entirely, and short films were made to focus on each one’s career and personality.
The inspirations behind the watch company’s newest collections include world renown polo player, Eduardo Novillo Astrada, the multi-talented granddaughter of Charlie Chaplin, Carmen Chaplin, who is an actress, screenwriter, and producer, and lastly Dr. Craig Venter, whose work on automated sequencing of the genomes of bacteria and humans have revolutionized modern science. Each inspired the athletically capable Reverso watch, the romantic Rendez-Vous line, and the intricate Atmos clock, respectively.
The intimate portraits of each muse was shot by famous American photographer Kurt Iswarienko, whose shots of Jaeger-LeCoultre’s “Open a whole new world.” campaign have shown the elegance and emotions of each of his subject. To find out more about this exquisite timepiece collection, do discover Jaeger-LeCoultre’s official website.