Apparently, it’s a difficult and messy business to apply firming cream onto your breasts to keep them in youthful shape.
So, why not wear a bra that applies the cream as you wear it?
That was the initial idea of town hall worker, Marisol Sanchez Jodar, who has blown her life savings into developing it.
Now, she has come up with a bra made from a fibre impregnated with nano particles that she claims have the “properties of a firming cream”.
When a woman wears the bra, the particles are released onto the skin.
“The end result is a bra that moisturises, firms and tones the breasts and slows the signs of ageing,” said the 36-year-old Spaniard.
She came up with the idea with her sister, Juana, and friend Gloria Martin after they discussed how time-consuming it was to put cream on their breasts.
“It’s cold and takes ages to do and I thought there must be a better way to do this,” said Ms Jodar, from Lorca.
“Our research from customers shows that 98 per cent said they had softer breast skin and 81 per cent said the skin was very smooth and elastic.”
The Firming Bra is available in sizes between 38 and 52 for £32.
Would you purchase one?