Make Up For Ever’s Artist lip and face collection (with several launches spread through 2017) is showcasing Jessie J’s transformative self-expression and the creative genius of Sammy Mourabit, renowned celebrity and editorial makeup artist.
The collaboration kicks off with a music video in which Make Up For Ever sets the stage for Jessie J.’s transformation. Throughout 2017, Make Up For Ever will be encouraging people everywhere to celebrate the power to express, explore and transform all individuals with the creative movement #IAMANARTIST.
“I enjoy revealing different parts of my personality in my look which makes Make Up For Ever such a great partner,” said Jessie J.
“The core of the brand is what I am about: creating characters to showcase who you are, exploring and expressing yourself in the way you want through makeup, colors and energy. I definitely feel that my makeup reflects how I feel whether you want to do just a lip or a full blown smoky eye, your mood can be reflected in your make up and this is why LIFE IS A STAGE!”
Jessie J. reimagined Frankie Valli’s iconic “Can’t Take My Eyes Off You” into a hypnotic, modern anthem. Make Up For Ever provided the star with the creative freedom and endless makeup options for her constant transformative looks throughout the edgy music video directed by the avant-garde photographer Rankin.
For all upcoming Artist visuals and videos, the brand has also teamed up with the supremely talented makeup artist Sammy Mourabit. “Make Up For Ever has this amazing, creative soul because the brand was created by an artist and you still feel it even after 30 years”, said Mourabit. “I connect with the brand so well because we share a true love and passion for makeup.”
Make Up For Ever and Jessie J invite every makeup enthusiast to express their creativity throughout the year using the hashtag #IAMANARTIST. For more on Make Up For Ever, access here.