Curated by British style icon and the creative team at Marks & Spencer, Archive by Alexa is a new clothing collection that embarks on a journey of rediscovery into M&S’ archive, but with a modern spin.
This project is the first of the ‘M&S &’ series – A sequence of unique, exclusive collections in collaboration with some of today’s most exciting designers, brands & fashion icons.
The 31-piece womenswear collection has been carefully handpicked by Alexa and the M&S design team, bringing these archived pieces back to life. Through the introduction of modern fabrications and an updated colour palette, this is a contemporary womenswear line that is defined with a heritage sensibility. The supporting campaign will launch in April with Alexa taking creative ownership of the mood and direction.
Visit Marks & Spencer’s official website to get a closer look at this new collection and browse through other items in the stores. 26 pieces from the Archive by Alexa collection will be available at the Marks & Spencer store in KLCC beginning April 2016.