Uber’s logo was completely fine: sleek and black, an easily recognisable letter “U”, and most of all comprehensible. Not anymore! Uber has revamped its logo, and no one really knows what it means anymore. In fact, Washington Post even wrote an article entitled Why Everyone Hates Uber’s New Logo. Okay, how bad is it really?
Fortune.com explains that the new logo is apparently inspired by the “bit” and the “atom,” both building blocks of technology and the world. “This updated design reflects where we’ve been, and where we’re headed. The Uber you know isn’t changing, our brand is just catching up to who we already were,” explains Uber.
Mashable Asia revealed another explanation from an Uber spokesperson they spoke to, who said, “The square center of the logo symbolizes the technology itself; the lines beyond that symbolize the service rendered.”
Basically, Uber has evolved with time, and the new logo is to help them better represent themselves. Travis Kalanick, Uber’s CEO and cofounder says,”Uber started out as everyone’s private driver. Today we aspire to make transportation as reliable as running water, everywhere and for everyone.”
And perhaps changing your logo into something incomprehensible is the way to do that. The best repartee, however, came from this guy:
Let us know what you think in the comments below!