Royal Selangor is launching their 2015 breast cancer awareness campaign; the #RSPINKchallenge. This campaign aims to raise awareness through photos and encourages everyone to flood their Instagram feed with pink.
From the 1st to 31st of October 2015, Royal Selangor will contribute RM10 to the Breast Cancer Welfare Association (BCWA) of Malaysia for every pink outfit of the day (#OOTD) posted on Instagram using the hashtag #RSPINKchallenge. This challenge helps not only raise awareness of breast cancer but also helps contributes to the BCWA to continue their good work for patients and families.
Celebrities and personalities such as, Yasmin Hani, Keith Foo, Yumi Wong and Venice Min will also be showing their support by posting their very own #RSPINKchallenge photos on Instagram.
In addition to this challenge, Royal Selangor will also be continuing to donate a portion of the proceeds received from their limited edition Pink collection to BCWA. The collection’s feature look will include a glossy pink tinted pewter surface with an addition of crystals from Swarovski Elements. This product will be available at all Royal Selangor stores and online at www.royalselangor.com