The Mugler x Gentle Monster collaboration integrates Mugler’s unique heritage and contemporary signature spiral details with Gentle Monster’s aesthetics, resulting in two unique silhouettes. The collection consists of Spiral 01, which conveys an intense energy from its geometric design inspired by a modern exploration of Mugler’s ‘Fourmis’ eyewear first introduced as part of the House’s 1997 ‘Les Insectes’ haute couture collection; it is launched alongside Spiral 02, which stands out with a contemporary edge, featuring embossed line details and a chrome logo on the temples. Spiral 01 and Spiral 02 reflect the precision and artistry that define both collaborators, setting a new standard for eyewear. The collection also extends its innovative spirit to its packaging design, which explores both organic and structural forms to convey a modern and forward-thinking vision. Mugler x Gentle Monster represents a true testament to the commitment of pushing the boundaries of design.
Starring Colin Jones and Georgia Palmer, lensed by creative Theo Liu, the Mugler x Gentle Monster campaign pays homage to iconic visual innovators such as Helmut Newtown and Manfred Thierry Mugler.
The Mugler x Gentle Monster collection is set for release July 18th, and will be sold through Mugler and Gentle Monster’s official online and offline stores as well as select multi-brand shops globally. Celebrating the collection, special activations will be held in Seoul and Shanghai. These ephemeral spaces will demonstrate the powerful identities of the two brands through the movement of a kinetic structure, expressing the boldness and dynamism of Mugler and Gentle Monster.
