In one of the most exciting partnerships ever between two worldwide icons, Moët & Chandon – they are proud to introduce Roger Federer as the House’s new brand ambassador. The combination of class and a tennis champion… why not?
After his shining aura of big bold wins and elegant moves, he has been chosen to be the match to Moët & Chandon as it is the the universal symbol of global success and eternal style.
Like Moët & Chandon, the worldwide sports and lifestyle icon Roger Federer radiates boldness, elegance and generosity, from the tennis court to the red carpet to giving back to the world community.
It is said that Moët & Chandon and Roger Federer share the values of doing what they do with excellence, hence why the collaboration seems just about right.
What can we expect in this new partnership? Well, as his new role as brand ambassador, Roger Federer will take centre stage in the House’s upcoming advertising campaign, which will certainly generate lots of buzz when it is revealed in March 2013.
“It’s more than just an honour to be Moët & Chandon’s brand ambassador, it’s an invitation to be part of a very glamorous tradition,” enthused Roger Federer. “Moët & Chandon has always been the champagne of international trendsetters and I’m proud to be part of a brand that is as dedicated to the pursuit of excellence as I have been throughout my career.”
Moët & Chandon has been an active sponsor of major international tournaments, and the House supports excellence in tennis and is the official champagne of, among others, the ATP World Tour and ATP World Tour Finals, the French Open, the Shanghai Masters and the US Open.
As for Tennis, it’s all about the ultimate quest for success, the overcoming of an opponent that culminates in a win that thrills like few other sports. Moët & Chandon makes for the perfect congratulatory toast, a generous tribute to victory, and the House is proud to be a part of the excitement.
Watch a snippet of the promo’s of Roger Federer as the Brand Ambassador of Moët & Chandon:
