While some and maybe even most of you are into clothes made by international designers, Maxis, the Main Presenter of Malaysia-International Fashion Week 2010 (M-IFW’10), will be bringing you a new trade portal to showcase the work of our local designers to apparel buyers all around the world – the FASHIONISTA! trade portal. The announcement of the new portal was held at the M-IFA Gala, the most anticipated part of the country’s premier style event, whereby it was officiated by guest-of-honor, DYMM Sultan Sharafuddin Idris Shah Al-Haj ibni Almarhum Sultan Salahuddin Abdul Aziz Shah Al-Haj, His Royal Highness, The Sultan of Selangor.
“FASHIONISTA! features an advanced user experience that will encourage our designers to use digital tools to develop new trade connections – and which will attract interest from buyers looking for the most up-to-the-minute fashion sources with which to satisfy increasingly demanding fashion customers. As more and more fashion is being talked about and seen or shared through digital connectivity – we wanted to go deeper into actually building a customized platform offering fashion producers the most current capabilities with which to grow their businesses and ultimately, the level of enrichment Malaysia can expect from its design innovators.” — T. Kugan, Vice President and Head of Product, Devices and Innovation, Maxis.
The portal will be launched tomorrow, 10 November 2010, and will feature 11 designers including established names such as Farah Khan and Benard Chandran, as well as newer names such as Galo and KLutched, and encompass areas from couture to accessories. Although the new portal at www.fashionista.my is primarily a business-to-business site, there will be features for other fashion fans to view the collections and to vote for their favorite items, providing valuable feedback to designers and buyers. In time to come, the portal will come with social network voting and sharing capabilities, and even a WAP portal to a custom application.
