It’s official: Marc by Marc Jacobs is being discontinued after 14 years of harmonising with its main line.
Currently headed up by Katie Hiller and Luella Bartley, the line will be folded into the designer’s main collection, combining the aesthetics and strengths of both lines into one.
“The intention now is no different than when Robert [Duffy] and I started Marc by Marc Jacobs or Marc-no-Jacobs,” the designer himself said. “We believed that fashion could exist at lots of different prices. It could be flip-flops for $30, a well-priced T-shirt; there could be an honesty and integrity in different types of clothes.”
“It wasn’t supposed to be a second line or the poor-relative-of. I’m sitting here in a $2,000 cashmere/silk sweatshirt hoodie that we’ve made for 15 years and Adidas track pants and a cotton shirt from American Apparel, and I have a Prada fur coat upstairs,” Jacobs added. “On a daily basis I will wear everything from American Apparel to Adidas to Marc Jacobs to Prada. I love that mix of things, that high and low, that rich and poor, all of those contrasts, the everyday and the extraordinary.”
Marc by Marc Jacobs began in spring 2001 as a way for a younger demographic to affordably tap into Marc’s world, selling mens and womenswear at a mid-price point.
Watch the Marc by Marc Jacobs AW15 runway show below and wave goodbye to MBMJ. 🙁
