Guerlain is delighted to officially announce the appointment of globally renowned South Korean actress Song Hye-Kyo as the Maison’s Asia Pacific Skincare and Makeup Ambassador.
This exclusive ambassadorship marks the beginning of an exhilarating collaboration, which will translate in skincare and makeup forthcoming campaigns starting with a strategic skincare highlight for the Maison to be unveiled in the coming days.
“I am happy to be the new ambassador of the iconic Maison Guerlain. This house is the quintessence of timeless elegance, the ultimate French “chic”, combining innovation with tradition. I am excited to start this journey with Maison Guerlain.’ Said Song Hye-Kyo
“Guerlain has always partnered with artists from around the world who passionately embody its values of elegance, confidence, and singular beauty. I am thus very proud to welcome in our family Song HyeKyo, a strong woman, a very talented artist, a cultural figure and an icon of her industry who epitomizes a resolutely contemporary femininity,” said Gabrielle Saint-Genis, CEO of Maison Guerlain
Song Hye-Kyo’s illustrious career, highlighted by the awards she has won through her leading roles in numerous hit films and dramas, has firmly established her as a prominent figure in the entertainment industry. On the international stage, she represents the Hallyu wave, exerting immense influence across the globe through her dynamic presence abroad, further solidifying her status as a global star.
With Song Hye-Kyo’s appointment as Guerlain’s Asia Pacific Skincare and Makeup ambassador, the Maison enriches its line-up of ambassadors and unfolds a new signatory chapter in the region which reaffirms its unique sense of style and beauty and its unwavering dedication to women empowerment.
Guerlain is the Parisian alchemist that pursues an infinite quest for wonder of senses and crafts artistic beauty from Nature, since 1828. As a House of High Perfumery and High Cosmetics, it elevated bespoke to the level of Art.
