Say goodbye to Groupon Malaysia, as the nation’s favourite go-to site for cheap deals and discounts, will be operating as Fave from now on, formerly known as the KFit Group. The brands which will be merged under a single brand is expected to serve over three million subscribes combined as it inherits a a steady base of customers from Groupon.
Joel Neoh, Fave founder who previously founded Groupon Malaysia, remarked that the move allows the app to bring the best of both offerings together while enabling a new service model in response to the changing customer lifestyles and needs, as well as the opportunity to help businesses succeed in mobile commerce.
The consolidation into Fave follows the company’s acquisition of Groupon Malaysia in November 2016 to shape new prospects for online-to-offline (O2O) economy in Malaysia and across Southeast Asia. Mobile payment has been identified as one of the critical drivers of the O2O commerce, which brings online customers to physical stores.
Fave has been set to be the engine to spur widespread adoption of mobile commerce, aspiring to be everyone’s favourite app.
Customers are also entitled to an extra 15% discount on the first purchase by using the promotional code GOFAVE valid until 28th Feb 2017. Download the app for free on App Store and Google Play Store, and accessible online as well.