Everyone raise a glass to Guinness Malaysia, because they just introduced a whole new drinking experience that you won’t want to miss! Guinness Malaysia introduced Guinness Draught in a Can earlier this year, giving beer lovers the chance to enjoy the creamy, smooth texture of a pint from the comfort of their own homes. To officially introduce and to bring consumers through the innovation behind this product, Guinness Malaysia launched House of Guinness – a hub that adds a dash of magic to regular drinking experiences, while immersing visitors in the world of Guinness, at APW Bangsar.
Without further ado, let us immerse ourselves in the House of Guinness!
As soon as they arrive at the House of Guinness, participants must successfully complete their mission to become Guinness Innovation Experts in order to taste Guinness Draught in a Can. They must first check in before being immediately taken to the Guinness Innovation Lab. They will quickly become acquainted with the world of Guinness and the brand-new Guinness Draught in a Can.
Guests will be given their first mission with the hint “The Widget is the Key” after learning about the history and evolution of Guinness, as well as the technological advancement the brand has undergone over time. This is where the nitrogen widget comes into play.
After completing the mission to “Release the Nitrogen,” they will move on to their next task, “Activate the Widget,” before entering a massive can of Guinness Draught in a Can to experience the surge and settle. The title of Guinness Innovation Expert will be given to those who successfully complete all three mission tasks.
“We are excited to have launched Guinness Malaysia’s first-ever mission-based experience for fans to discover the innovation of Guinness Draught in a Can themselves. This new innovative product will provide a new drinking experience for fans to enjoy smooth and creamy Guinness Draught wherever they are, thanks to our nitrogen widget. We hope that through the House of Guinness, fans will get to spark magical moments while learning more about the uniqueness of the product in a playful and fun way,” said Shaun Lim, Marketing Manager of Guinness Malaysia.
How to participate in the House of Guinness
Fans can register for free at www.houseofguinness.my to reserve a spot at the House of Guinness, and an email confirmation will be sent; participants must accept it within 48 hours. Each participant who successfully registers is eligible to receive a free Guinness Draught in a Can and a limited-edition Guinness item on the day of the event.
From now until September 4th, fans can visit the House of Guinness on Wednesdays to Sundays – so be sure to join in on the fun. So keep in mind to reserve your slots ahead of time. For the duration of the event, each participant is permitted to visit the House of Guinness three times on different days. They are also eligible to receive a free Guinness Draught in a Can and one piece of limited-edition Guinness merchandise at each visit. Slots can only be reserved one day prior to the event.
Guinness and all related promotions and events are only available to non-Muslims who are aged 21 and above. Guinness Malaysia advocates responsible consumption and urges consumers to not drink and drive.
For more information about House of Guinness and Guinness Draught in a Can, visit www.houseofguinness.my, as well as Guinness Malaysia’s Facebook and Instagram.
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