Croctober, a month-long, fan-fuelled celebration of Crocs and its iconic Classics Collection, is back for 2021 with new digital and in-store activations that recognize and celebrate the brand’s global tapestry of fans, in a bold, colourful and authentically Crocs way.
All Croctober long, Crocs fans will have more digital-first opportunities to engage with the brand than ever before, including a first-ever global partnership with Bitmoji.
Through this activation, fans from all over the world will have the opportunity to showcase their personal style with a new digital collection of Crocs™ shoes and Jibbitz™ charms available for their Bitmoji avatars.
The collection will feature a range of Crocs shoes for users to choose from, including the brand’s iconic Classic Clog in 11 colourways, plus the Classic Beach Dye Clog, Classic Printed Camo Clog and more.
Snapchatters and Bitmoji users can even select between three options of Crocs shoes accessorized with some of the brand’s most popular Jibbitz charms in a nod to the global personalization megatrend.
This unique content feature will be available to fans on Snapchat and the Bitmoji app beginning October 13.
More fan-first, one-of-a-kind moments, including Crocs Trivia on social media, will also take place all throughout the month. Fans are encouraged to join in on all the fun and share their Crocs-centric content on social media by tagging @crocs for a chance to receive surprise-and-delight items or be featured on Crocs’ social media channels.
Croctober will culminate on Croc Day – a fan-forward holiday recognized annually on October 23 – with a first-of-its-kind global product reveal. Additional information about this exclusive drop will be shared in the days leading up to Croc Day.
To join in on the Croctober festivities, follow @crocs on social media and use #Croctober21 to follow along.
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