Starting on 2 July, UNO fans can join in the celebration of Fifty Years of Being Wild™! UNO will be hosting the inaugural UNO™ Championship Series, a series of events and promotions. One player will ultimately be crowned the first-ever UNO™ World Champion!
The UNO™ Championship Series will bring together fans from around the world to participate in the global UNO Mobile Tournament through the UNO!™ app by Mattel 163, available for download on the App Store and Google Play 2.
To officially enter the tournament, players can click on the “UNO Championship Series: Mobile Tournament” card in the lobby to enter and play in the tournament when they are on the app.
To make things even more exciting, select participants of the UNO Mobile Tournament may be invited to Las Vegas, NV, for the UNO™ Championship Series Invitational Tournament, an in-person celebratory event taking place on 11 November, for a chance to w!
Conceived in 1971 in a barbershop in Cincinnati Ohio, the iconic card game was created as a way for families to spend time together, and quickly became a household staple.
Five decades later, UNO, now available in over 80 countries and with 17 decks sold every minute, has grown into a global sensation that offers fans of all ages a variety of innovative card-based and digital games.
“For 50 years, UNO has brought people together by transcending language, culture, and age through gameplay. As the number one game in the world, we’ve maintained its origins of a beloved family pastime, while evolving into a cultural phenomenon,” said Ray Adler, Global Head of Mattel Games.
Combining the brand’s roots of inclusivity and simplicity, the passionate global fan base and unprecedented momentum, UNO’s 50th anniversary is a yearlong celebration of the brand’s past, present, and future.
This year, UNO has released one of the brand’s largest product lines offering new twists on gameplay, with products available for purchase beginning this month.
- UNO 50th Anniversary Premium Card Set: This premium item is the official celebratory product and collector’s item for the 50th anniversary. Contained in deluxe-box packaging is an exclusive gold coin commemorating the 50th anniversary and the set also features a special “50/50” card rule, which incorporates the coin into gameplay.
- UNO 50th Anniversary Card Deck: The celebration continues with the UNO 50th Anniversary Card Deck, which has “gold” wild cards to commemorate the special anniversary.
- UNO Iconic Series (coming Fall 2021): Starting with the groovy 1970s, the UNO Iconic Series will include five individual decks honouring the last five decades, featuring nostalgic designs that represent each time period.
- UNO Remix: UNO Remix is the first UNO game that evolves with every hand you play. It plays like classic UNO, but at the start of each round, you’ll add special remix cards into the deck that change the game. When it’s all over, you’ll have created a customised UNO deck that is unique to you.
- UNO Attack: Since 1998, UNO Attack has been a fan favourite and an all-new updated version of the beloved card-launching extension brings added action with lights, new sounds, and cards that fly even higher.
To mark the moment, all 2021 new products will feature the new UNO 50th anniversary look, including a new logo and a new tagline – Fifty Years of Being Wild™.