Levi’s officially opens its new premium concept store, in the iconic landmark of Kuala Lumpur City Centre. Spanning across 2,2251 sq ft, this new concept store on Lot 308H-1, Level 3, Suria KLCC conveys the appeal of Levi’s – effortless, classic American flair steeped in authenticity and craftsmanship, with a focus on individual style.
The all-new premium concept store in KLCC brings to life the Levi’s heritage with its vintage, industrial-inspired design. Upon walking into the store, customers are greeted with a focal video wall looping dynamic media presentations. The first view is the main room with a vibrant centre lead that features the full range of Levi’s Vintage Clothing in a multilayered display of head to toe pieces. The simplicity in the materials of this space, heightened by trapeze hang bars, sets the tone and spirit of Live in Levi’s.
Within the main room, one will immediately notice new product arrivals along with different silhouettes of iconic pieces for both men and women. Expect to see warm colours of Fall Winter 2015 when browsing through the assortments of shorts, overalls, skirts, trucker jackets and western shirts. Modular glass and metal cubes in this fashion expression area also provide the products air and light to breath as curated pieces for the Levi’s fan’s wardrobe.
Walk further into the store to get acquainted with the Levi’s Tailor Shop and accessories wall. Evergreen visuals accentuate the interior of this room whilst stylized cash deck situated at the centre evokes a certain charm that is Levi’s. Beyond the Tailor Shop, are the bright fitting rooms, furnished with large custom framed mirrors. The fitting room is spacious yet intimate, providing the privacy needed for a fuss-free and breezy experience when trying on new Levi’s apparels.
Through the modern steel and glass façade, customers will be drawn to the heart of the store, the Levi’s denim vault. This is where one revels in the delight of finding the perfect fitting jeans from an abundance of fits offered by Levi’s. Glowing with afternoon sunlight with rich pinewood clapboards framing vibrant indigo pieces of Levi’s icons, this room draws attention to the 501 family that has become synonymous with universal styles, technical innovation and casual elegance.
