LANEIGE Malaysia recently held their first product launch event and movie premiere since the pandemic, and it was absolutely refreshing. The event was to introduce the new LANEIGE Radian-C Advanced Effector and Radian-C Sun Cream, designed to help reduce dark spots, while giving your skin ultra-hydration. Following the success of their Radian-C Cream, which quickly became a fan-favourite thanks to it’s fulfilling brightening effects, Laneige stepped up their game by creating a collection to include the new members.
The launch at Pool Bar & Grill, Le Meridien Kuala Lumpur was electrifying, and displayed the new range for the media’s scrutiny – alongside delightful refreshments.
The New Radian-C Advanced Effector
The new Radian-C Advanced Effector is a brightening booster essence designed to improve and repair your overall skin complexion. This essence is loaded with anti-oxidants and has a light refreshing citrus scent that instantly gives you a refreshing feel. Made to be the first step in your skincare routine, this product is designed to prep your skin. Formulated with a power trio of Vitamin Mix, Super Berry Extract and Taurine, the advanced effector will deliver a boost of anti-oxidants to your skin. To all those vitamin C lovers, this essence will make you fall in love.
The Star Product – Radian-C Cream
Alright, let’s talk about the star of the show – the Radian-C Cream. It’s a powerful brightening cream that lightens both visible and invisible dark spots on your face in just 3 DAYS! Powered by Super Blend Technology, this cream feels extremely luxurious and soft on the skin, giving you a glow from inside out. Indeed, you will Feel the Glow with LANEIGE.
This cream, applied as the second step in your skincare regimen, is an active brightening ingredient that effectively slows down the melanin production on your skin, while activating your skin’s brightening gene. For skin concerns like dullness and stubborn dark spots, this cream will do you justice by improving your skin’s natural clarity over time. Say goodbye to those darker days – #TheEndofDarkSpots.
If you have dry skin like me and nothing seems to give you satisfactory nourishment, GET THIS! Trust me and you’ll love it. With just the first application, this deep hydration vitamin cream penetrates the layers of your skin, lathering it with high moisture levels – proven to improve by 79% after immediate use. Those with sensitive and problematic skin have nothing to worry about, as this formulation has been tested and is super safe for all skin types.
Radian-C Sun Cream with SPF 50+ PA++++
The last step of the Radian-C skincare lineup is to protect your face with the Radian-C Sun Cream. A triple light care sunscreen that protects your skin with SPF 50+ PA++++ while still catering to your blemish care. Coated with UV ray filtering ingredient, it suppresses pigmentation induced by UV and fine dust irritation.
This sunscreen will give you the extreme 360-degree protection you need from UVA and UVB rays in your daily life with its high defense formulation. We LOVE a sunscreen that not only protects but also strengthens the skin’s barrier and this product does just that. Induced with skincare properties like panthenol and ceramide, this sun cream will healthily improve your skin’s foundation.
A free skin consultation was conducted by LANEIGE experts at the event, that helped pinpoint guests’ skin concerns; and product recommendations from the collection were made. It’s a lot of help when guided by an expert, especially for someone like me!
LANEIGE ‘Dark Farm’ Advertisement Video
The premiere of LANEIGE’s ‘Dark Farm’ advertisement was a legit film experience at the event. The atmosphere, the screening and the FREE POPCORN (come on now!) – LANEIGE really did go all out for this one. The advertisement, starring Kim Yoo Jung was comedic, yet touching in a way, depicting the nasty sh*t that happens in our skin and how LANEIGE is able to help.
Get your very own Radian-C skincare set at any LANEIGE store and experience for yourself the joy and radiance you deserve. As LANEIGE says: “Radiance in your skin, confidence in your life”.
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