For 2024, Lancôme takes the L’Absolu Rouge love story on a new path. Taking inspiration in the French iconic fabric known as “pied-de-poule” the house introduces a new luxurious design for Valentine’s Day. Loved for its combination of dramatic wear, a luxurious blend of a comfortable matte finish and signature lip care ingredient, Lancôme’s leading makeup pillar presents one all-new shade, an exquisite brown nude 277 and a shade icon 196, a forever carrot trendy red, all dressed up for Valentine’s day in a design of dozens of velvety hearts.
Hearts of luxury: Love Maze design
For Valentine’s Day, Lancôme pairs the new exclusive luxury velvet fabric finish adorned in a million hearts with a graphic romantic bullet. Its textured velvet surface evokes the powdery matte finish of the lipstick itself. Created in 1990, L’Absolu Rouge, by Lancôme, transcends time, instantly recognisable by its golden rose emblazoned cap – the seal of Lancôme’s vision of femininity. And its click mechanism is a timeless symbol of French design.
Drama Matte, a velvety lip finish
Made with spherical powders to lend a finish of matte comfort. And easy to apply thanks to a petal-shaped bullet to hug lip contours effortlessly.
Dramatic colour, without the drama of dry lips
The secret to L’Absolu Rouge’s incredible texture, Lancôme’s proprietary Grand Rose Extracts™, an active molecule blend from the heart of roses, combined with jojoba oil.
Grand Rose Extracts™: Enriched with signature caring ingredients for a matte lipstick with ultra smooth and never-drying finish. Grand Rose Extracts; a trio of Damascena Essence oil; one of the world’s most precious roses: Rosa Centifolia extract: called the rose de Mai handpicked on the day it opens to capture its freshness, and Absolue Perpetual Rose™: whose more than 80 white, scented petals, have anti-aging properties, helping skin cell regeneration.
Because love is a maze. Lips find the path.
Discover the new Valentine’s Day limited edition of L’Absolu Rouge Drama Matte. One new shade and one legendary shade dressed in exclusive cases, embellished with velvet, “pied de poule”-inspired adornment, specially designed for the day of love.
Discover these two iconic Valentine’s Day limited edition lipstick shades:
- Shade #196 (French Touch) – Forever-trendy carrot-red with a tint of orange
- Shade #277 (French Tea) – Delightful pink delicately infused in milky brown
The Lancôme 2024 Valentine’s Day limited edition L’Absolu Shades will retail at RM168 and be available from 15 January 2024 onwards at all physical Lancôme boutiques, Lancôme Facebook Shop and on www.lancome.com.my
