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Home Beauty

Lancôme Celebrates New Fragrance & Make-Up With First-Ever Idôle House Pop-Up

by Daniela Dogliani
June 19, 2024
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For the first time ever and following the successful launch in Singapore, Lancôme invites fragrance and make-up lovers to the Idôle House to celebrate the launch of a brand NEW fragrance and make-up additions in the Lancôme Idôle franchise.

Introducing Lancôme Idôle L’Eau De Toilette fragrance, a fresh scent withvibrant citrus notes, and the Idôle Tint, the brand’s first liquid eye-blusher. The brand also celebrates an extended range of 20 shades for its bestselling Teint Idole Ultra Wear foundation.

Decked out with a vibrant back-to-school theme, the Idôle House in Kuala Lumpur is an interactive, playful content factory. Consumers are welcomed to play with Idôle make-up and top it all off with the new Idôle L’Eau De Toilette, all while immersing themselves in an array of exciting activities. From interacting with the Idôle phone booth to delving into the science behind the fragrances at the Idôle Laboratory, there’s also an opportunity to grab samples from the Idôle sampling machine.

Idôle House @ The Exchange, TRX

Idôle House is the first of its kind debuting at Ground Floor, Central Exchange Pop Up, The Exchange TRX from 17 – 30 June 2024. Open to public with personalised make-up services, the pop-up is a playground decked out with Idôle make-up and fragrance – a haven for beauty lovers.

Visit the different stations within Idôle House below for the full experience!

Station 1- Call Me, Maybe?

Answer the Idôle call to hear what empowered message awaits you

Station 2 – Class Photoshoot

Ace your Idôle journey with a physical photo memento

Station 3 – Idôle Lab

Get to know the science behind our Idôle trio fragrances

Station 4 – Congrats! You’re an Idôle

Redeem a lil’ graduation gift from our vending machine, from us to you!

Besides that, with every purchase of any Idôle fragrance, customers can also select a complimentary bottle charm to add a personalised touch to their Idôle.

Weekend Exclusive Activities

Flower Bouquet

(22 – 23 June & 29 – 30 June)

Receive a complimentary rose bouquet with a minimum spend of RM250, exclusive to the first 100 transactions per day

Hair Coquette

(21 – 23 June & 28 – 30 June)

With any purchase, customers can get a quick hair makeover with our Idôle-scented ribbons

Register to visit the Lancôme Idôle House here.

Lancôme
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