La Prairie proudly opens its doors to the luxury skincare brand’s first boutique in Switzerland: Maison La Prairie. The prodigious Maison is inspired by the codes of Swiss contemporary architecture. Housed in a nineteenth-century stone-façade building over three floors, the interior of the Maison is a haven of Swiss serenity expressing the House’s minimalist aesthetic. Each space features wood and mineral elements, natural and noble materials, celebrating the vitality and beauty of nature while demonstrating a deep respect for it.
The intimate space serves to showcase La Prairie’s Swiss heritage, its cutting-edge innovation, unparalleled performance of its skincare creations, allowing visitors to luxuriate and delight in an exquisite retail experience. Offering personalised consultations, a curated menu of treatments and exclusive events and experiences, Maison La Prairie welcomes guests for a moment of unparalleled luxury.
“The opening of Maison La Prairie in Zurich is a celebration of our identity in the birthplace of our brand. It is a strategic milestone in our global retail development that strengthens our presence in the heart of Switzerland. Dedicated to the most discerning clientele, our Maison offers the ultimate skincare experience and extraordinary services,” said Philippe Lamy, CEO of La Prairie.
Maison La Prairie is an experiential, intimate space. Private consultation areas sit behind dividers, creating a tranquil ambience in which to experience La Prairie’s Art of Perfection skincare treatments. Facial cabines offer clients to indulge in the Maison’s signature treatments. Next to the Maison’s comfortable lounge, a Champagne and caviar bar enriches the guest’s experience.
Maison La Prairie will also feature the limited-edition design object by award-winning designer Sabine Marcelis. Available for purchase at the Maison, the ensemble includes the new Skin Caviar Luxe Cream alongside a cobalt and stone tray that swivels to reveal a spatula for product application.
Ever mindful of its impact on the world, Maison La Prairie is registered with the Green Building Council (USGBC) with the goal of achieving LEED Gold certification. Earning this certification at the brand’s flagship location lays the groundwork for reducing La Prairie’s impact through the sustainable design and construction of its retail spaces, now and in the future.
