Kronenbourg 1664 L’Aperitif Fashion 2013 returns for another year of fashion forward inspirations. Aptly themed ‘French Masterpieces’, this year’s competition casts a wider net and is slated to be one of the most attractive fashion showcases in 2013.
With over a hundred entry submissions throughout the month of May, only 20 have made it to the next round where 10 lucky participants will be shortlisted for the grand finale.
Juliet Yap, Marketing Director of Carlsberg Malaysia mentioned, “Kronenbourg 1664 L’Aperitif Fashion is, for the 2nd consecutive year, partnering with the biggest names in the local fashion industry for a more robust and exciting competition in 2013. Each finalist will have to learn the ropes of becoming a fashion designer in the real world. The entire process has been refined to ensure that the platform provides not only an avenue to showcase their talent but presents a complete learning experience throughout the competition.”
Taking on the role of judges this year will be Malaysia’s very own style gurus – Dato’ Jimmy Choo, Gillian Hung, and enigmatic fashion designer, Keith Kee.
The judging criteria will be guided by the theme ‘French Masterpieces’. Designers will be graded on outstanding creativity, skill of workmanship and the inspirations they have drawn to celebrate the richness of the French culture.
Hariharan Arasu, winner of Kronenbourg 1664 L’Aperitif Fashion 2012 said “L’Aperitif Fashion was the perfect platform for me to showcase my designs to the public and fashionistas of Kuala Lumpur. My 5-day mentorship in London in March this year with Datuk Prof. Dr Jimmy Choo O.B.E was an amazing learning experience and has helped to kick-start my career in the industry.”
Joining the competition as key sponsors are the luxurious The Majestic Hotel; providing the Official Venue for the entire campaign and L’Oreal Professionals who will be creating hair masterpieces to complement the entire showcase.
For more information on Kronenbourg 1664, please visit www.kronenbourg1664.com.my/LAF
