Bobbi Brown Cosmetics is proud to announce that American actress Katie Holmes has partnered with Bobbi Brown Cosmetics as the brand‟s first-ever celebrity face.
Despite all the divorce drama that has been surrounding Katie, it seems like she’s picking herself back up and with no hesitation – she’s dabbling more into the fashion industry.
The first iteration of the partnership will appear in spring 2013 print ads, light boxes, on-counter and with supporting editorial features. Additionally, Bobbi will be the lead makeup artist at the Spring/Summer 2013 Holmes & Yang Fashion Show, the eponymous line founded by Katie Holmes and celebrity stylist Jeanne Yang.
Bobbi Brown is known for having a wide range of models to cover their product, but now they are moving into a bigger market with Katie Holmes. We’re excited to see how the ads are going to look like!
What do you think? Is this the right move for Bobbi Brown?
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