Johnnie Walker® Black Label® has evoked the bold ferocity of its flavours by bringing a brand new consumer experience to its fans. Designed to leave lasting impressions through courageous decisions, Johnnie Walker® Black Label® brought a captivating string of performances to life at the Make It Black event, held in Phuture, Zouk Club KL on the 4th of September 2014.
Guests witnessed a lineup ranging from dancers to live musicians bringing a completely different vibe to the hottest nightclub in KL. DJ Joey G showcased high-energy, indie dance sets flanked by percussionists and an electric guitarist, whilst light suited TRON dancers provided guests with an exciting and inclusive 360-degree performance.
The Make It Black party serves as a pre-cursor to the main event slated to take place on October 31st. Promising a showcase of extravagant and unusual acts, the Make It Black KL event is set to bring Johnnie Walker® Black Label® consumers across the Klang Valley an experience like never before.
Natalie Harley, Senior Brand Manager for Johnnie Walker® Malaysia explains:
“This is a new start for Johnnie Walker® Black Label®. The campaign takes Johnnie Walker® Black Label® in a bold new direction that not only brings to life the powerful personality and taste of this iconic whisky but also celebrates the bold and progressive spirit of the new whisky generation. The Make It Black event at Zouk Club KL is just the beginning and the coming twelve months will bring a number of new initiatives for us.”
Johnnie Walker® Black Label® evolves into an edgier personality through the Make It Black campaign, a move inspired by the independence and ambition of Generation Y. The campaign brings to life the bold character of Johnnie Walker® Black Label® through unconventional and captivating experiences, inspiring consumers to express their individuality and make bold decisions that leave lasting impressions.
Watch the TVC for Make It Black, featuring Italian artist, Mattia Biagi:
Over the next few months, Johnnie Walker® will continue to surprise you, so stay updated on the latest happenings revolving around the Make It Black campaign via this Facebook page!
