For reals, who doesn’t like jewellery? Especially if it’s HABIB Jewels, a high-end company with a diverse range of collections to fit everyone’s taste! HABIB Jewels has been rapidly expanding its branch network, and the luxury merchant has now opened a new showroom — this time in Ampang Point!
The new showroom provides the ultimate shopping experience in a brand-new, elegant and spacious contemporary space. It has a total floor size of 4,425 sq ft and a net sales area of [75 percent] as one of HABIB’s flagship showrooms. It can readily accommodate 40–45 walk-in clients at any given moment. It took 5 weeks to plan the the venue, and 8 weeks to complete the build of HABIB’s largest experiential showroom.
What’s special about it?
If they’re expanding the branch, there must be something unique about it. In this case, the speciality of this new showroom lies in its design.
Modern & Timeless – While rooted in generations of brand trust, the HABIB brand is always evolving and innovating in order to stay relevant with both its products and showcase galleries. The design conclusion includes custom beaded wall paneling to convey elegance, a modern showcase counter to demonstrate high quality craftsmanship, and a selection of rich textured carpet and furniture fabrics.
HABIB has also implemented a creative yet inviting building façade design that will stand out from its environment and catch the imagination of everyone who sees it, to manifest the new HABIB space design language.
To enhance clients’ experience, a separate section with refreshments was designed for consulting and customization. The new showroom also reflects HABIB’s distinct brand and culture by incorporating the company’s corporate colour into the design features through a variety of furnishing options. There are selected and valuable masterpieces adorning the walls, enhancing the customer’s whole sensory experience. Consider post-pandemic space, which is more spacious for customers to wander around in and examine the products, as well as a comfortable setting to persuade customers to stay in the store for a longer period of time.
The key to an unhindered experiential retail journey is an immediate sense of being aware of the HABIB universe as soon as the consumer walks inside the store. Everything is designed to connect with each individual’s sensory needs, from the new façade’s deliberate brand statement to the sensation of pulling a chair before sitting down. The instantaneous trust between the brand and its customers is provided by the recognition of the iconic magenta, the calming undertone grey shade within the store, while also providing a contrast to HABIB’s precious pieces that are bathed in the gleaming glow of luxury. This is the concept and inspiration of the new showroom.
A brand-new façade design for the entire building was also implemented, with the goal of highlighting the building as HABIB’s Creative Innovation Hub. Splashes of purple on the façade’s windows manifest HABIB’s brand values and identity is this brand-new area.
The new showroom will hold 30 showcase counters and a coffee area is available, as well as lounge settings for customers who prefer more in-depth conversation with our retail professionals.
Here’s a sneak peek of the new showroom at Ampang Point:
Check out HABIB’s newest showroom at Ampang Point
Lot 93-97, Lorong Mamanda 2, Ampang Point, 68000 Ampang, Selangor
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