- photosource: hotelteatro.com
Is YSL really ditching their brand name for something new? Well, it looks like it is a confirm!
Fashion brand Yves Saint Laurent are giving the green light to change their current brand name. They have decide to go with ‘Saint Laurent Paris’ as their new name – but the original YSL logo will still remain.
According to Women’s Wear Daily, Hedi Slimane is looking to push the brand into a more modern and youthful era.
Some say that Yves Saint Laurent would not have liked this decision. Before he died, he was unhappy with how his heirs envisioned the future of his brand.
Do you think this is a fashion success or suicide? What do you guys think about YSL turning into SLP?
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