Touching back on the essentials with Chloé. The new Chloé Eau de Parfum returns to a pure and simple form. As demands of a natural origin formula require a limited range of ingredients, the composition could be considered a true achievement.
Chloé Eau de Parfum Naturelle is vegan and formulated with 100% natural origin fragrance, naturally derived alcohol, and water. It contains neither filters nor artificial colouring – just high-quality materials selected with care.
Chloé Eau de Parfum Naturelle celebrates authentic femininity that evolves in harmony with nature. The Chloé woman knows how powerful yet fragile nature truly is; she draws strength from it, while also being aware of the urgency to protect it. Nature is both her inspiration and her respiration.
The emblem of Chloé signature has always been a fresh, faceted, unique rose. This authentic flower is brought to the forefront at the heart of the new fragrance which was created by the perfumer Michel Almairac.
Present in its noblest form, the rose is grown on an organic farm in Bulgaria. This essential rose joins neroli to form a velvety bouquet that exalts the vivid freshness of citron and blackcurrant buds. Soft, sunny mimosa absolute blends a sensuous floral spirit with the distinctive vibration of cedar base notes.
This powerful yet refined woody signature leaves an impression that lingers for hours! In addition to the rose, several other ingredients were carefully selected: the essences of citron and neroli, for instance, are produced on sustainable plantations in Morocco and Italy.
With its pure lines and waves inspired by the sunray pleating, the Chloé signature bottle requires no introduction. Today, it is accented in a fresh and fitting shade of a green-grey – appearing on the outside box as well as the ribbon tied around the bottle’s neck. This iconic bottle is further reinterpreted to be lower impact through reclaimed materials: 25% of the glass bottle and 100% of the polyester in the ribbon are made with recycled materials, which also make up 40% of the cardboard box.
This 100% natural origin fragrance has been developed with ethically sourced ingredients* and lower impact packaging. Chloé’s modern woody rose returns to full bloom, resonating in the atmosphere of today!
