Award-winning Japanese optical lens manufacturer HOYA has introduced a new face for the brand here in Malaysia and it is none other than household name and accomplished music legend, Dato’ Sheila Majid. Beneath that though, she is a loving wife and mother who is a role model for many Malaysians.
Exemplifying confidence and constantly experiencing many exciting moments in her life, Dato’ Sheila Majid is a fitting choice for HOYA as the brand advocates individuality with its motto, ‘When you see more, you live more’. Through this tie-up, HOYA aims to inspire Malaysians to create and relish in their own moments.
In line with the partnership, Dato’ Sheila Majid will be featured in an integrated campaign for HOYA, participate in Corporate Social Responsibility initiatives with underprivileged children during the festive season, and ultimately, promote awareness on eye care and eye health amongst Malaysians.
HOYA’s many milestones include an integrated double surface lens design with a patented iD FreeForm Design Technology, as well as creating the most scratch resistant and most durable anti-reflection coating for lenses in the market.
Access www.hoya.com.my to learn more about the offerings by HOYA.
