H&M has teamed up with the iconic Parisian concept store Colette for an exclusive edition of H&M Studio AW17.
While the nine-piece collection is rooted in the main AW17 designs, the H&M Studio x Colette collection goes one step further by featuring a special colour palette, based on Colette’s signature blue hue together with two completely unique designs.
The H&M Studio x Colette edition officially drops in stores and online at Colette on 21 August for two weeks, along with selected pieces from the main H&M Studio AW17 collection in advance of its global release date.
The H&M Studio x Colette exclusive edition includes distinctive details such as hand-painted graffiti and jacquards with frayed edges. The clash of street and sophistication of AW17 was inspired by the creativity and energy of New York City, with strong forms combined with feminine silhouettes and punk influences for an edgy and chic look.
“There is a real arty yet urban vibe to the H&M Studio x Colette pieces, which not only feels right for the store, but also for like-minded women all around the world. They want that combination of striking yet wearable and, of course, be completely au courant,” says Sarah Andelman, founder and Creative Director of Colette.
The nine pieces in the exclusive edition for Colette include garments such as a navy and vibrant blue Aline anorak-poncho hybrid in a wool-nylon mix, a vibrant blue high-neck chiffon mini-dress with ruffled cuffs, ruffled hem, pin-tucks and fagotting (unique design) as well as a fit-and-flare knee-length yarn-dyed checked dress with long sleeves, round neck.
The main H&M Studio AW17 collection will be available from 14 September at H&M Lot 10 store. For more on H&M, access here.
