H&M is committed to providing more fashionable and sustainable style. With French actress, Vanessa Paradis as the face of the new collection, the Conscious Collection is at the forefront of both fashion and sustainability – an effort that clearly shows that choosing greener fashion doesn’t mean compromising on design or price. Each piece of the collection is made from more sustainable materials, such as organic cotton, recycled polyester and Tencel.
The collection encapsulates optimism for spring, with romantic styles like a floor-length dress, and more relaxed shapes like a cropped jumpsuit and a tropical print T-shirt dress. There’s also a collection of strapped heels, and the entire collection is made from more sustainable materials, such as organic cotton, recycled polyester, and Tencel too. The Conscious collection for men features blazers, chinos, Ikat print shirts and shorts, as well as fun prints for kids and babies.
In conjunction with the new H&M Conscious Collection campaign, H&M has also launched the H&M Global Collecting initiative where H&M encourages fashion lovers to recycle their unwanted clothes to reduce environmental impact and in return, you’ll receive voucher.
All you have to do is pack your clothes from any brand and condition into two medium sized bags, and drop them off at H&M stores (Lot 10, Setia City Mall and Paradigm Mall), and receive a 15% discount voucher that’s valid on one item (not valid for designer collaborations or sale items).
The H&M Conscious Collection is available at all H&M Stores in Malaysia.
