Back in 2015, Swedish fashion empire H&M announced that it’d be expanding with its own beauty line and the whole world flipped, in a good way of course. Malaysia is late to the party per usual as H&M Beauty wasn’t accessible to us here.. until now that is! 😀
The entire range from H&M Beauty will finally be hitting Malaysian H&M stores this fall, and aside from its extensive collection of makeup, its bodycare and haircare products will also be made available. There will be an assortment of roughly 1,000 items, beautifully packaged in a spectrum of classic colours including ivory, gold and black.
Beauty aficionados can expect to find bases, concealers, nail products, lippies, eye products, tools, fragrances, toiletry bags and styling products, besides seasonal launches and limited edition lines. Additionally, a premium bodycare range and the H&M Beauty Conscious range of Ecocert-approved products further adorn the range.
Don’t know where to begin? We’ve rounded up 10 of some of the most-loved H&M Beauty products, according to beauty gurus and editors on the internet.
1. Pure Velvet Cream Blusher
2. High Impact Eye Colour
3. Solar Flair Bronzing Powder
4. H&M True Matte Finishing Powder
5. Colour Essence Pencil Liner
6. Gossamer Lip Stain
7. Beachy Keen Salt Water Cream
8. Brow Shaping Gel
9. Lip Scrub
10. Custom Concealer Trio
