NYX Professional MakeUp has officially launched its online exclusive collaboration with Malaysia’s largest online beauty e-commerce platform, Hermo. To celebrate the exclusive collaboration launch, a private cocktail party was held at the Botanica + Co.,attended by local key influencers and the media.
From December on wards, Hermo Malaysia will be carrying NYX Professional MakeUp’ – making NYX Professional MakeUp more accessible than ever. An exclusive collection of NYX Professional MakeUp products, including the Ultimate Shadow Palette and Cosmic Metals Lip Cream, will also be available exclusively on Hermo Malaysia.
NYX Professional Makeup is known for exceptional quality and a creative range of makeup priced accessibly. A leader in the global color cosmetics industry, NYX offers a broad catalogue of over 500 products that include everyday basics,on-trend shades, special occasion makeup and cult favourites. The wide range of innovative and unique products offered by NYX Professional MakeUp have earned it a place in top makeup artists and celebrities’ make up kits globally.
The addition of NYX Professional MakeUp brand comes as Hermo Malaysia continues to build on its already extensive offering of international renowned beauty brands as well as all the other brands under the L’Oreal Group such as L’Oreal Paris, Maybelline, Garnier, Biotherm and Clarisonic.
Hermo Malaysia currently carries more than 300 internationally renowned brands globally – featuring a variety of luxury and affordable brands catered to young, savvy shoppers. Boasting a traffic rate of more than 300,000 active monthly users, Hermo caters to a nation-wide target audience – comprising of 95% females.
At the launch party, guests were treated to makeover sessions, beauty bar and makeup stations featuring custom NYX tutorials and products for them to take home – creating a playground for beauty junkies who love to play around with makeup to create new and trendy looks.
For more updates and information on Hermo x NYX Professional Makeup, log on to Hermo Malaysia’s website today!
