In response to the rise of informed, eco-conscious consumers who prefer natural beauty solution, Guardian, the largest pharmacy, health and beauty retail chain in Malaysia introduced the new Botaneco Garden Organic Argan & Virgin Olive Oil Hair & Body Collection, at a botanical garden themed event at Delicious, Sunway Pyramid, that reflected the collection’s ingredients that are harvested from nature.
The collection is a performance line with eco-certified ingredients that is affordably priced yet environmentally and ethically produced, to suit consumers who want natural, organic beauty solutions that reduce their exposure to harmful chemicals.
According to Ms Loi Liang Tok, Chief Executive Officer of Guardian Health & Beauty Sdn Bhd, the introduction of the new Botaneco Garden range reflects Guardian’s brand promise of ‘Trust + Passion + Inspiration’.
“Guardian is committed to building and keeping the trust of our customers by evolving with their changing needs by gaining their trust, feeding their passion and providing them inspiration. The new Botaneco Garden Organic Argan & Virgin Olive Oil range uses eco-certified ingredients to complement our consumers passion for greener, more environmental personal care products, inspiring them to do more and care more for nature, “ Ms Loi said.
The Botaneco Garden Organic Argan and Virgin Olive Oil collection is not added with harmful ingredients such as parabens, soap, artificial colorants, SLS and lanolin giving consumers who are health-conscious and environmentally-friendly, peace of mind.
Mrs Segolene Defline, Corporate Brand Director of Health & Beauty at The Dairy Farm Company, Limited said, “The Botaneco Garden serves a growing group of Guardian customers who want natural and organic products that deliver results. The ingredients need to be organic, ethically grown, produced and tested to meet the exacting standards of these customers. We are happy to share that the Botaneco Garden Organic Argan Oil and Virgin Olive Oil collection delivers on this promise.”
The collection comprises of the body care collection of Body Wash, Body Butter, Body Scrub, Hand Cream, Hand & Body Lotion, and hair care collection of Hair Shampoo, Hair Conditioner and Hair Serum that uses 100% eco-certified organic Argan Oil from Morocco and Virgin Olive Oil from Spain that have proven beauty and wellness benefits.
“We combined Moroccan Argan Oil that is only recently being used in skin care commercially, and Virgin Olive Oil that is renowned for its natural health, beauty and wellness benefits. This strikingly distinctive, vibrant combination brings out the best from both ingredients, for a feel good and do-good factor that will help start and end the day right,” she added.
The high dose of fatty acids in argan oil such as Omega-6, Omega-9, vitamin A, tocopherol and linoleic acid can provide soothing, anti-aging, anti-oxidant and moisturizing properties to skin. It can make hair look shinier, eliminating limp tresses and strengthening the hair, increasing manageability, reducing breakage, preventing frizz and split ends.
Olive oil is packed with anti-oxidants such as squalene, that is known for its skin health benefits that can help repair skin damage. The natural conditioner properties of olive oil add moisture to the scalp for soft and shiny hair.
“Working with two potent natural ‘miracle’ ingredients required that we did not tamper with nature. This is why there are no harmful ingredients. We formulated the Botaneco Garden range to be rich yet non-sticky, easy to use and rinse off, allowing for layering of the products for a long-lasting, delicate fragrance to complement users who value natural and organic solutions to beauty needs,” Mrs Defline explained.
Adding to the skin and hair benefits of the body and hair care collection is a blend of botanical extracts, butter, oils and vitamins that provide 4 times the essential ingredients to optimize moisturisation and conditioning performance.
The Botaneco Garden Organic Argan & Virgin Olive Oil Hair and Body Collection has been dermatologically tested and proven and is safe for use on almost all skin types. “With this collection, consumers have the essentials for a natural and organic spa experience at home, for daily pampering that they can indulge in with full confidence in the provenance and certification of the ingredients, free from harmful ingredients, and without animal testing. It is a beauty solution for today’s informed consumer, nourishing the body and soothing the mind,” she said.
Members of the media were treated to a hands-on workshop on body care techniques by Guardian Beauty Ambassador trainer, Ms Evelyn Tay and a hair care workshop by A Cut Above, Head of Academy, Mr. Peter Wong. The workshops showcased the full range of Botaneco Garden Organic Argan and Virgin Olive Oil collection, detailing how and when the products should be used to maximize the benefits of the ingredients.
