Heineken wants to know if you’re ready for an adventure of a lifetime. Are you brave enough to drop everything and board the next flight to the USA? Take a leap of faith and unearth the legendary traveler hidden inside of you because Heineken wants to take you on a voyage to Las Vegas!
Heineken is challenging Malaysians to be a traveler, not a tourist, in an all-expense paid trip to Las Vegas for an experience that’s more than bright lights, illustrious parties and elaborate shows that are synonymous with Sin City. What Heineken will promise you is a voyage off the beaten path.
“Legendary travels are not calculated, planned or premeditated. Millennial consumers are drawn to challenges and Heineken wants to go further than inspiring men to travel – we want to give them the opportunity to go beyond the borders of their comfort zone,” said Ms. Jessie Chuah, Marketing Manager of Heineken Malaysia.
The Las Vegas experience is in line with the beer brand’s latest global campaign ‘Voyage’, the fifth installment of the Heineken ‘Legends’ campaign which aims to inspire its drinkers to push their boundaries and immerse themselves in an worldly experience unlike anything they’ve done before.
If you want to stand a chance to be part of this adventure, make your way to any Heineken participating outlets and do the following:
Heineken ‘Legendary Traveler’ Contest
- Purchase 2 buckets OR 8 pints of Heineken to get an entry ticket at participating Heineken outlets
- Complete the entry ticket with your details and correct answer
- Drop the entry ticket into the official entry box at participating Heineken outlets
The contest will run from 1 to 31 July, so get your passports checked for the ultimate legendary travel with Heineken.
For more information, follow Heineken on Facebook or Twitter .
