Drunk Elephant has launched the C-Luma Hydrabright Serum, a scientifically-formulated skincare innovation that combines the power of Vitamin C with an advanced blend of antioxidants to deliver noticeable improvements in skin radiance, clarity, and hydration.
This lightweight yet potent serum is designed to target dullness, uneven texture, and environmental stressors, leaving skin visibly brighter, smoother, and healthier with each use.
The Power Of C-Luma: What It’s Formulated To Do
C-Luma Hydrabright Serum 30ml, RM330
The C-Luma Hydrabright Serum is formulated with a 10% Vitamin C blend, which includes Sodium Ascorbyl Phosphate (9.0%) and Ascorbyl Glucoside (1.0%), working synergistically to brighten the skin, reduce the appearance of blemishes, and improve skin elasticity. It’s ideal for anyone seeking to diminish hyperpigmentation and post-breakout marks, while also providing hydration and protection against environmental aggressors like pollution and UV rays.
This serum’s Triple-Antioxidant Brightening Complex—featuring phloretin, glutathione, and diglucosyl gallic acid—actively works to reduce the appearance of dark spots and discoloration, resulting in a more even skin tone. These powerful antioxidants also provide robust protection against free radicals, which can accelerate skin aging.
In addition to its brightening properties, C-Luma Hydrabright Serum is formulated with skin-replenishing ingredients like sodium hyaluronate, squalane, and marula oil. These ingredients deliver intense moisture to the skin, helping to prevent moisture loss and leaving the skin feeling soft, plump, and hydrated. This hydrating action works instantly and continues over time, making the serum suitable for both morning and evening use. It can be seamlessly integrated into any existing skincare routine, complementing other Drunk Elephant products.
Gentle, Skin-Friendly Formula
Unlike many traditional Vitamin C products that can cause irritation or sensitivity, C-Luma is formulated to be gentle on the skin. With a skin-friendly pH of 6.5, it’s perfect for those who have experienced sensitivity with other Vitamin C formulations. The serum is 100% free of essential oils, silicones, and fragrances, aligning with Drunk Elephant’s commitment to creating formulations that support the skin’s acid mantle and overall health.
Drunk Elephant continues its dedication to using only ingredients that directly benefit the skin’s health or enhance the integrity of its formulations. The Suspicious 6—which includes essential oils, drying alcohols, silicones, chemical sunscreens, fragrances/dyes, and SLS—are avoided to ensure that skin can reset and return to its healthiest state.
Suggested Use
This specialised 10% Vitamin C serum helps to brighten, clarify, and hydrate the skin, unveiling a visibly more even and radiant complexion. Apply one pump to clean, dry skin. It can be used in the morning or evening, and paired with any Drunk Elephant serum, treatment, or moisturizer. For daytime use, follow with a broad-spectrum sunscreen.
These results highlight C-Luma’s effectiveness in addressing multiple skin concerns, making it an all-in-one solution for those looking to achieve a more radiant, youthful complexion.
C-Luma Hydrabright Serum is now available at the Drunk Elephant store in The Exchange TRX, at Sephora Stores nationwide and online.
