Leading global fashion footwear and accessories brand, ALDO, is proud to announce the exciting launch of the brand’s first-ever collaboration with the renowned pop culture icon Barbie, in partnership with leading global toy company Mattel, Inc.
The Barbie x ALDO limited-edition capsule collection, launching on June 29th, perfectly captures the fun-loving, inclusive, and fashion-forward spirit of both brands – uniting for a celebration of nostalgia, uninhibited self-expression and empowering generations to dream big.
The 19-piece limited-edition assortment maximizes the fun, fearless and iconic Barbie style with a range of ladies’ footwear, handbags and accessories built for playing in real life. The nostalgic collection embraces vibrant monochromatic hues of pink, synonymous with the Barbie brand, bringing its own novel flare to the Barbiecore™ aesthetic.
The elevated and playful assortment includes Y2K elements infused with ALDO’s classic style and signature bold Barbie aesthetic, creating a unique look that reflects the best of both beloved brands. The one-of-a-kind pieces are embellished with eye-catching rhinestones, charms and playful details such as bejeweled B monogramming and dynamic Barbie logos.
“We couldn’t have picked a better partner than Barbie – a legacy brand that transcends generations, living in the same playful and fashionable space as ALDO,” says Daianara Grullon Amalfitano, Chief ALDO Brand and Product Officer. “Our goal with this collaboration was to ignite fun and nostalgia for our customers, by inviting them to reconnect with the beloved world of Barbie where self-love, empowerment and dreaming big rule. With the rise of the viral Barbiecore trend this past year, we felt this was the perfect moment to bring the Barbie x ALDO Collection to life.”
The Barbie x ALDO Collection will be available for purchase on 29th June, in-store at ALDO Pavilion Kuala Lumpur
