Casio Computer Co., Ltd. has released new additions to the G-SHOCK brand of shock-resistant watches. Designed in collaboration with ITZY, K-POP Girl Group, the new GMA-P2100IT and GMA-P2100ZY watches are available in three models in total.
Since its February 2019 debut, ITZY has enjoyed tremendous support from a global fanbase and particularly from teenage girls and women in their twenties in Asian countries. In February 2023, Casio signed the group as G-SHOCK brand ambassador for the phenomenal match their powerful songs and performances make with the brand’s core identity of toughness.
Since the announcement of ITZY as the global ambassador alongside the launch of the “Unstoppable Me” campaign in February 2023, the group has been enthusiastically endorsing G-SHOCK compact models. Now, Casio is taking this partnership to the next level with the introduction of GMA-P2100IT and GMA-P2100ZY which mirror the coolness and fashionable style of ITZY.
The new GMA-P2100IT-4A, GMA-P2100IT-7A and GMA-P2100ZY-1A proudly showcase the group’s logo at the 12 o’clock position and are engraved on the case back, feature a refined dial in a monochromatic colour scheme, accented with vibrant colours above the index marks evoking the official ITZY official light ring. Retaining the 2100’s octagonal bezel and the compact size of the GMA series, the collaboration models are available in three classic colours — white, beige pink or translucent black, offering versatility to complement any outfit.
