kate spade new york just dropped its Spring/Summer 2025 global brand campaign, To The Ones Who Carry Us, and it’s giving major friendship vibes! Starring Grammy-nominated artist Ice Spice and multi-talented social media icon Charli D’Amelio, the campaign is a stylish shoutout to the friends who have your back, lift you up, and make every day a little more fabulous.
Rooted in the belief that friendship is an anchor in a world filled with fleeting digital connections, the campaign features creative scenes that channel the dynamic, relatable energy of modern friendships. As CEO and Brand President Eva Erdmann put it, “This campaign is a vibrant love letter to the friends who shape a girl’s life. It’s all about celebrating fierce friends: the ones who show up, have your back, and brighten the everyday.”
Friendship Goals: Ice Spice & Charli D’Amelio
Ice Spice, who grew up in New York, shares her excitement, “Growing up in New York, I’ve always been a fan of kate spade and their iconic designs. This campaign was exciting to me because it’s all about celebrating friendships. My friends mean everything to me – they keep me grounded, especially my sister and cousins.”
Meanwhile, Charli D’Amelio, a long-time fan of kate spade, adds, “It’s really cool to see how this campaign highlights the power of friendship. It makes me think of the lifelong bonds I’ve formed from childhood to my career – I’m grateful for them all.”
Meet The Deco Handbag: Your New Bestie
At the heart of the campaign is the Deco handbag – a reimagined classic featuring clean lines, minimalist form, and the iconic kate spade touch. Available in eye-catching Spring/Summer colorways like Blue Multi Denim, Jungle Vine, Sweet Cream, and Apricot Cream, it’s made for the girl who carries more than just her essentials – she carries her world.
The Spring/Summer 2025 collection is now available, with new styles rolling out throughout the season. Catch the campaign on kate spade new york’s official channels and celebrate the friends who make life stylish and unforgettable!
