adidas has just launched the brand new adidas NEO Fall/Winter 2013 guy collection featuring global phenomenon, pop and R&B superstar, Justin Bieber. The massive collection includes shoes, bags, clothes and also accessories catered to young teenage males (this season’s adidas NEO collection for girls, on the other hand, features Bieber’s ex-girlfriend, Selena Gomez).
As one of NEO’s Global Style Icons, Justin Bieber mentioned, “Living your style is about being who you are and showing your own creativity, and for me that’s what NEO is about. It’s about every teenager working a different look and showing off their own unique style! I love fashion that’s authentic and all about the individual just like my music.”
A few of Justin’s favourite pieces from the collection include a flannel shirt with an exaggerated check pattern and a faded drop crotch denim pants, as well as a pair of collegiate red suede skate-inspired sneakers.
Claire Midwood, Vice President of adidas NEO Label said, “The interactive lookbook brings to life the spirit of NEO, while showcasing the new winter collection. Justin is the perfect style icon to communicate the energetic feel of the range, and fans will be excited to unlock the films for an insight into Justin’s life behind the scenes.”
The collection highlights NEO denim and features a variety of different prints, fabrics and textures, which is completely versatile and will be teens’ denim destination for back-to-school and beyond. Besides that, as temperatures cool down in November, NEO shelves will be stocked up with stylish, warm outerwear with Sherpa lining.
“Fans of NEO will be drawn to the diversity and playfulness of this collection, which is filled with great denim offerings, fresh apparel, footwear and accessories,” said Dirk Schönberger, Creative Director of adidas NEO Label.
To check out the lookbook and products online, visit http://www.adidas.com/my/apps/justinbieber/ or access www.adidas.com.my/neo for more information on all things NEO as well as the brand’s fresh new looks.
The adidas NEO Label Justin Bieber collection is available through www.adidas.com.my and the following NEO stores in Malaysia:
Alpha Angle Shopping Center
Lot G04B, Lot 2830 Jalan R1 Sec.1
Sec.1 Bdr Baru Wangsa Maju
53300 Wangsa Maju Kuala Lumpur
G63A, Ground Floor
Sri Dagangan, Jalan Tun Ismail
25000 Kuantan, Pahang
1 Borneo Hypermall
Lot G311, Jalan Sulaiman
88400 Kota Kinabalu, Sabah
The adidas NEO Label Justin Bieber collection is also available at Parkson, KLCC and Metrojaya, Midvalley Megamall.