Swedish fast fashion clothing retailer H&M has appointed actresses Winona Ryder and Elizabeth Olsen as muses for its Spring 2018 campaign, starring alongside a diverse cast of capable women including models Andreea Diaconu, Anna Ewers, Imaan Hammam, and Naomi Shimada, as well as singer-songwriter Andrea Valle.
Set in scenic Buenos Aires, the refreshing campaign film showcases a vivid celebration of female empowerment and friendship through dance that extends from a local café and onto the streets. H&M’s flirty and feminine statement-making pieces sway along with the women as they shimmy in each other’s arms.
In correspondence to the transitioning season between winter and summer, H&M’s Spring 2018 collection showcases wardrobe heroes that include flowy dresses, refined blouses, wide-leg trousers and jeans adorned with cascading ruffles, elegant embroidery and asymmetric hems in hues of black and white, and splatters of red and light blue.
H&M’s Spring 2018 collection will be made available in all H&M stores throughout Malaysia and online on hm.com from 22nd March 2018.