Look 1: Sunnies – Ray Ban, Top – Sturm n Drum, Bottoms – Bangkok, Shoes – Sturm n Drum, Necklace – Sturm n Drum
Name: Joanne Yap Ju Ern
Occupation: Fashion Marketing student and blogshop owner at Sturm and Drum
Describe your personal style – I would say my style varies. Sometimes, it’s classic and easy. I like to wear at least one statement piece of jewellery at a time, whether it is a ring, cuff or a necklace. I like to wear pieces that are unique and I tend to shop at vintage stores and mix them with clothing from more current stores. I like details and bright colours. What I wear can range from a cute romper to a sexy pin-up style.
Look 2: Hat – H&M, Top – Sturm n Drum, Bottoms – Sturm n Drum, Shoes – Sturm n Drum
Your thoughts on the fashion scene in Kuala Lumpur – The fashion scene in KL is improving day by day. I am grateful seeing Malaysia expand the ideas of young fashion designers. They bring in more fresh and unique styles to our local fashion scene in terms of style development.
Consumers also need to change their mindsets to help boost growth, which would then enable Kuala Lumpur to become one of the fashion capitals in the world like Paris or Milan.
Look 3: Dress – Bangkok, Heels- Bangkok, Clutch- Bangkok
Your favourite places to shop – I love to shop at different places such as Topshop, Zara and H&M. I like H&M because they have good styling and their products are reasonably priced. However, I prefer shopping at Zara because the quality is a little bit better and the style of clothing is a bit more mature, which is what I like. Besides that, I also purchase items from my own blogshop because most of the stocks I bring in are inspired by designers and are of excellent quality. Other than that, I also purchase clothing from elsewhere when I’m travelling, if I come across some nice clothing, shoes or accessories.
Look 4: Biker jacket – Forever 21, Top – Stylenanda, Skirt – Zara, Heels – Sturm n Drum
Look 5: Dress – Forever 21, Belt – Bangkok, Clutch – Bangkok, Hat – H&M