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New Balance Celebrates ‘Grey’ With 3 Days Of Grey-t Activities!

Sonia Ho by Sonia Ho
May 9, 2022
New Balance Malaysia

New Balance Malaysia

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All sneakerheads and New Balance followers, listen up!

New Balance Malaysia

Grey Day 2022, a pop-up exhibition honouring New Balance’s trademark grey colour and tradition, is back. Grey Day honours grey’s transcendent and flexible character, as well as how it helped New Balance become a household name.

The Grey Box, GMBB will host New Balance’s Grey Day 2022 from May 13th to 15th 2022 and will include a new range of Pure Balance sportswear, as well as new colourway variations of the 327, 57/40, and XC-72 in different hues of grey.

New Balance 327 Grey Edition, New Balance Malaysia

The theme for Grey Day 2022 is their slogan, “Make it Grey.” Grey represents harmony, neutrality, and relaxation. Make it Grey with New Balance. Grey can be anything you want it to be. There will be unique art installations throughout the three-day event, featuring an exclusive Cloakwork piece, a New Balance pop-up store, F&B by hétam™, and entertaining workshops like tufting by Tuftme and silk screen textile printing.

New Balance XC-72 Grey Edition, New Balance Malaysia

This exhibition is free and open to the public, and all sneakerheads are invited to celebrate Make it Grey with New Balance. For additional information on exclusive prizes and details about the exhibition, follow @NewBalanceMalaysia on Facebook.

New Balance 57/40 Grey Edition, New Balance Malaysia

The following is the complete event schedule:

New Balance Grey Day 2022 Programme

May 13th (Friday)

TIME|ACTIVITY

3.00 PM

Free and easy to explore Grey Day 2022

6.00 PM

Workshop Session: tufting or silkscreen textile printing

8.00 PM

End

May 14th – 15th (Saturday & Sunday)

TIME|ACTIVITY

11.00 AM

Free and easy to explore Grey Day 2022

1.00 PM

Workshop Session 1: tufting or silkscreen textile printing

3.00 PM

Workshop Session 2: tufting or silkscreen textile printing

6.00 PM

Workshop Session 3: tufting or silkscreen textile printing

8.00 PM

End of Grey Day 2022 exhibition

To show off how you Make It Grey, tag New Balance on Instagram @newbalance and @newbalancelifestyle; or Facebook @newbalancemalaysia and use the hashtag #NewBalanceMY #MakeitGrey #GreyDay2022.

Tags: AthleisureGrey Day 2022Make It GreyNew BalanceNew Balance Grey DayNew Balance MalaysiaNew Balance MYNew Balance SneakersSneakers
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