All sneakerheads and New Balance followers, listen up!
Grey Day 2022, a pop-up exhibition honouring New Balance’s trademark grey colour and tradition, is back. Grey Day honours grey’s transcendent and flexible character, as well as how it helped New Balance become a household name.
The Grey Box, GMBB will host New Balance’s Grey Day 2022 from May 13th to 15th 2022 and will include a new range of Pure Balance sportswear, as well as new colourway variations of the 327, 57/40, and XC-72 in different hues of grey.
The theme for Grey Day 2022 is their slogan, “Make it Grey.” Grey represents harmony, neutrality, and relaxation. Make it Grey with New Balance. Grey can be anything you want it to be. There will be unique art installations throughout the three-day event, featuring an exclusive Cloakwork piece, a New Balance pop-up store, F&B by hétam™, and entertaining workshops like tufting by Tuftme and silk screen textile printing.
This exhibition is free and open to the public, and all sneakerheads are invited to celebrate Make it Grey with New Balance. For additional information on exclusive prizes and details about the exhibition, follow @NewBalanceMalaysia on Facebook.
The following is the complete event schedule:
| New Balance Grey Day 2022 Programme
May 13th (Friday) TIME|ACTIVITY 3.00 PM Free and easy to explore Grey Day 2022 6.00 PM Workshop Session: tufting or silkscreen textile printing 8.00 PM End May 14th – 15th (Saturday & Sunday) TIME|ACTIVITY 11.00 AM Free and easy to explore Grey Day 2022 1.00 PM Workshop Session 1: tufting or silkscreen textile printing 3.00 PM Workshop Session 2: tufting or silkscreen textile printing 6.00 PM Workshop Session 3: tufting or silkscreen textile printing 8.00 PM End of Grey Day 2022 exhibition |
To show off how you Make It Grey, tag New Balance on Instagram @newbalance and @newbalancelifestyle; or Facebook @newbalancemalaysia and use the hashtag #NewBalanceMY #MakeitGrey #GreyDay2022.
