When you think of fashion influencers, two main things instantly pop up in your mind, young and chic. That’s because fashion has always been obsessed with youth. If you were search popular fashion hashtags, you’ll be swamped with young people parading their OOTD or models rocking the latest designs on the runway. If you’re off the youth radar and want to up your fashion sense, you might not be in luck because there’s very little on the internet connecting the seniors with fashion.
However, the internet has democratized the way we view fashion. There’s a new wave of influencers making their way to the internet world that might just be as competitive. Gen X and baby boomers are slowly but surely making their debut and ready to rewrite fashion rules. Be ready to witness the change in attitude and style of your grandma and grandpa’s because these senior fashion influencers are just warming up. However old you might be, get to know these senior influencers who have become sartorial superstars on Instagram.
@bonpon511 (830,000 followers)
Japanese retirees – husband and wife Tsuyoshi and Tomi Seki in real life – started to gain more followers in 2016 after posting photos of themselves on Instagram in coordinated ensembles featuring similar styles and colours. These adorable duo are definitely couple goals and is one of the cutest thing on Instagram. Their matching OOTD with breathtaking backgrounds is sure to bring a smile on your face.
@korea_grandma (418,000 followers on Instagram, 1.33 million followers on YouTube)
Park Mak-rye, a.k.a @korea_grandma is unapologetic about showing her wrinkles and elderly life on the intenet. Her passion, charisma and vibrant energy is clearly seen in her content on Instagram and YouTube. The 70 year-old grandma covers an array of contents like, cooking, beauty, fashion and travel in her accounts. Last year, she blogged about meeting the CEO of Google, Sundar Pichai, on her channel. Now, that’s what we call pretty amazing!
@moonlin0106 (107,000 followers)
If there’s anything that screams “that’s so cool!”, this Instagram account might just be it. Imagine a 91year-old rocking street wear. High likely we have never mentioned street wear and grandma in one sentence before, but this Taiwanese grandma is here to elevate and bring a whole new definition to street wear fashion.
@jennykeeoz (41,200 followers)
Jenny Kee is one of Australia’s leading authorities on fashion. Her designs have been used by Karl Lagerfeld in his debut Chanel collection and her Koala knits worn by Princess Diana. Now at 73 years of age, she’s living life as a stylish influencer. Her contents often include her paintings, vibrant designs and frequently documents her travel.
@mr._and_mrs._verma (19,500 followers)
These husband and wife duo from India are the definition of cuteness beyond age. Their posts are humourous, fun, witty, fashionable and above everything else, adorable. Their videos can literally make anyone say “aww”. Even though the posts feature the duo, it’s the grandma, Mrs. Sharma that steals most of our attention where she dons adorable outfits of her granddaughter that have struck a chord with social media users. I certainly wish to be as fit, healthy and cool as this amazing grandma when I get there.